Casual Dining & RetailIndia Market

Scaling RocoMamas

Appetite-Led Creative Social Assets

180% Organic Reach Growth via Shareable Visuals

Duration3 Months

Year2024

Service Focusdesign, marketing

Deployment TierPremium Execution

Bottleneck Analysis

Low Share Rates & Dry Photographic Copy

A popular casual-dining brand needed scroll-stopping, appetite-driven social creative. Generic burger photos failed to drive shares, saves, or footfall intent, resulting in flat engagement rates.

Context OutlineWe identified delivery friction points, conversion leaks, and structural speed caps that directly impacted client revenue.

Strategic Pivot

Engineered Strategy & Execution

Our Methodical Approach

We shifted the visual strategy toward high-contrast food layouts, bold display typography, and motion graphic loops designed specifically to encourage saves and shares (the algorithmic multipliers).

Technical Execution

We produced high-contrast creative posts, short motion banners, and optimized publication schedules to align with peak lunch and dinner search windows, embedding localized offers directly into the graphic frames.

Metrics Generated