Food & Beverage RetailIndia Market

Scaling AKC Foods

Branded Social Media Design System

3.4x Social Engagement Lift and Lower Cost Per Click

Duration2 Months

Year2024

Service Focusdesign, marketing

Deployment TierPremium Execution

Bottleneck Analysis

Inconsistent Ad Visuals & Rising Ad Costs

An Indian F&B brand struggled with inconsistent creative layouts. Graphic posts felt ad-hoc, and paid ad variations suffered from quick audience fatigue, leading to rising Cost Per Click (CPC) metrics and flat follower metrics.

Context OutlineWe identified delivery friction points, conversion leaks, and structural speed caps that directly impacted client revenue.

Strategic Pivot

Engineered Strategy & Execution

Our Methodical Approach

Domain Expansion constructed a branded visual system. We designed reusable templates for social feeds, stories, and video thumbnails, and established a testing matrix to quickly identify winning ad layouts.

Technical Execution

We designed a unified color palette and typography system in Figma. Every week we ran structured creative tests on Meta Business Suite, killing fatigue loops by swapping image borders and layout text.

Metrics Generated