Sai Proviso Emporis
High-Intent Real Estate Lead Generation
320 Qualified Leads Billed at 41% Lower Cost
High Ad Spend & Unqualified Clicks
A premium real estate developer spent heavily on broad Facebook ads. The campaign returned high volumes of accidental clicks and unqualified phone contacts, resulting in low site visit rates and high sales overhead.
Engineered Solutions Architecture
We tightened audience boundaries to high-income target areas, designed project landing pages with explicit qualification filters, and automated lead routing systems.
Technical Execution Lifecycle
We launched localized campaigns showing project highlights, routed leads to WhatsApp APIs, and synced contact logs with the sales CRM database instantly using Make automation nodes.
Blended ROI and Performance Lift
Generated 320 qualified leads while cutting blended cost-per-lead (CPL) by 41%. The lead-to-site-visit rate reached a high 22% due to instant callback routing.
Lessons & Insights Earned
Form qualification parameters weed out accidental clicks.
Real-time CRM routing increases speed-to-call conversions.
Detailed project specifications on landing pages qualify buyers early.
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