Case Study Deep-DiveFood & Beverage RetailIndia Market

AKC Foods

Branded Social Media Design System

3.4x Social Engagement Lift and Lower Cost Per Click

Campaign Metrics

Engagement Lift3.4x

Follower Growth+210%

Blended CPC Cut-28%

Duration Scope2 Months

Release Year2026

Category Pillarsdesign, marketing

Service RegionIndia Campaigns

01 / Diagnostics

Inconsistent Ad Visuals & Rising Ad Costs

An Indian F&B brand struggled with inconsistent creative layouts. Graphic posts felt ad-hoc, and paid ad variations suffered from quick audience fatigue, leading to rising Cost Per Click (CPC) metrics and flat follower metrics.

Identified Failure LoopUnaddressed technical blockages were draining marketing budget, triggering spam filters, and blocking organic user discovery.

02 / Strategic Plan

Engineered Solutions Architecture

Domain Expansion constructed a branded visual system. We designed reusable templates for social feeds, stories, and video thumbnails, and established a testing matrix to quickly identify winning ad layouts.

03 / Code & Campaign Sprint

Technical Execution Lifecycle

We designed a unified color palette and typography system in Figma. Every week we ran structured creative tests on Meta Business Suite, killing fatigue loops by swapping image borders and layout text.

04 / Impact Outcomes

Blended ROI and Performance Lift

Social engagement metrics rose 3.4x.Followers grew by 210% over the campaign footprint, and ad creative testing cut blended CPC by 28% by weeding out underperforming designs.

3.4xEngagement Lift

+210%Follower Growth

-28%Blended CPC Cut

05 / Key Takeaways